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A.P.C. + art berlin contemporary bag

fabric bag military
Non- Colourfast Fabric ! 
It is advised that this item is washed before use.

A.P.C. + art berlin contemporary

A.P.C. and Berlin based art fair art berlin contemporary are launching a limited edition of tote bags to coincide with the fair this coming September.  Jean Touitou founded A.P.C. in 1987 as an antithesis to the large, ostentatious brands of the time, creating a brand accessible by design, price and outlook.  art berlin contemporary is an initiative from and organized by nine Berlin galleries. With more than 150 individual presentations by the world’s most promising contemporary artists, abc continues to be an innovative model for presentation as well as organization.

The design of the bags plays on the similarity of the abbreviations of the two names. The bags feature the letters A.P.C., acronym for Atelier de Production et de Création, on one side and A.B.C., acronym for art berlin contemporary, on the other.

There are two different styles, both of them made from surplus A.P.C. fabrics.  All fabrics used within A.P.C. collections are designed in-house with rigorous attention to detail and exclusively for the brand. The surplus of which are archived and have subsequently been used for various projects such as the very popular A.P.C. Quilts.

Jean Touitou’s doesn’t consider his fashion to be an art form, rather a type of applied arts. Drawing from this idea, he applies handicraft on the bags by implementing an appliqué technique to embroider the letters on one style of the bags.

The bags will launch on the 21st of August and coincides with the imminent opening of the second A.P.C. store in the Fasanenstraße area of Berlin in November 2012.  This will bring the number of A.P.C. stores in Berlin to two, the existing store in Berlin-Mitte, opened in 2006.

The A.P.C. + art berlin contemporary bags will be sold from A.P.C. stores in Mulackstrasse, Berlin, Rue Vieille du Temple, Paris, and Mercer Street, New York from the 20th of August and from the art berlin contemporary fair from the 13th to the 16th of September, where A.P.C. will also host a boutique space selling the bags, jeans and A.P.C. Quilts. 

EUR 15.00